1is It For Marketers To Track Consumer Purchases? Should Consumers Be Concerned With What Information Is Being


1-Is it for marketers to track consumer purchases? Should consumers be concerned with what information is being

used? ( AACSB: Communication; Ethical Reasoning; Reflective Thinking)

2- Discuss other examples of marketers using data collection to sell products. It’s this ethical? ( AACBS: Communication; Ethical Reasoning)