A Family Feud in In N out Burger
The paper concludes by references to instances of such behavior in similar firms and makes the case for a dispute resolution mechanism to deal with such cases.The paper draws heavily from the book on In ‘N’ Out Burger by Stacy Perman that gives an excellent account of the case from all angles as well as the ramifications of the same on the company. The book by Perman, who was a business writer for Business Week before she authored the book, concentrates on the family’s contribution to making what she calls a “typical American brand” where the quality of the product rather than the hype surrounding it speak for themselves. The family’s penchant for letting the brand dictates the success of the company rather than the family’s proclivities are dealt with as well. The philosophy of the family towards their business was "based on three simple words: Quality, Cleanliness, and Service."The battle over succession began much before Esther Snyder’s death that led to the trustee of the firm, Richard Boyd, who was the co-trustee to two-thirds of the company’s stock to accuse Lynsi Martinez and other executives to force out Esther and fire Boyd unceremoniously. The suit further alleged Mark Taylor, the executive to whom the presidency of the company passed eventually. The case pertains to the issue of succession planning in family-run businesses and the fact that the law can be twisted to suit either side in their attempts to shift the balance in their favor. Charges flew over the misuse of corporate funds and sweetheart deals and the feud degenerated to a point where, Esther is made a prisoner in her home, with phone calls and visitors screened by her ex-daughter-in-law.The family feud began in right earnest with each side accusing the other of attempting to wrest control of the company that led many industry watchers to conclude that the days of the Snyderfamily’s control of the company were numbered.