A Market Research Firm Has Offered For A Fee Of $300 000 To Carry Out A Detailed Survey Which Would Determine
A market research firm has offered, for a fee of $300 000, to carry out a detailed survey which would determine
precisely the future level of demand for se SQ. The partners of Piraeus Technology wish to know whether the market survey is likely to be worthwhile.
Question: Discuss the advantages to the company of conducting a market survey of this kind.