Can Change Management Tools Help To Affect The Hearts And Minds Of The People As Human Behavior Is The Most Common


Can change management tools help to affect the hearts and minds of the people as human behavior is the most common

cause of failure in organizations? When the new CRM system fails, it is often because staff fail to use it rather than because of some technical fault. (Gibbons, 2015, pg 189)

reference: Gibbons, Paul. (2015) The Science of Successful Organizational Change. Pearson Education LTD.