Choose A Unique Social Media Incident Discuss The Impacts On The Company’S Brand And Marketing

Question

Choose a unique social media incident. Discuss the impacts on the company’s brand and marketing

strategy-how they responded, was the incident ultimately good or bad? Why? Discuss impact on consumers and consumer opinions. An example would be Cracker Barrel and Brad’s Wife. (If you’re not familiar with this incident, review at https://www.washingtonpost.com/news/food/wp/2017/03/24/why-did-cracker-barrel-fire-brads-wife-the-internet-demands-answers/?noredirect=on.) You can use this incident or another that you’ve found or noticed.

Marketing