Business Interaction / Communication in more than 100 different languages. 49,000+ individuals are employed worldwide by the Coca-Cola Company and its subsidiaries. In Britain the brand arrived in the year 1990 when the son of the founder, Charles Chandler brought the brand to England. The company today is extremely popular and surprisingly, "the word ‘Coca-Cola’ itself is even thought to be the second most widely understood word in the world after ‘OK’!" (Coca Cola). The company is facing fierce competition with Pepsi Co. that is the other giant in the industry. Coca Cola is having a share of merely 50% in the Europe, the company is a market leader in Europe, however the company is rated 2nd in many parts of the world such as India. The company is having a wider product line and length that forced me to prepare the profile. The product line includes Coca Cola, Coca Cola Zero, Diet Coke, Sprite, Fanta, Lilt, Dr. Pepper, Oasis, Kia-Ora, Schweppes, Five Alive, Minute Maid, Rose’s, Sprit 3G, and Powerade. The company is having a concern about the health too, it is unusual to think about since the company is manufacturing a drink that many people view as unhealthy, nevertheless the company cares about people when it says, "You can enjoy ‘Coca-Cola’ and all of our other products as part of a healthy balanced diet and active lifestyle" (Your Health). It is also a healthy sign that Coca Cola has associated it self with various healthy activities such as Football.
There are number of strengths, weaknesses, opportunities and threats regarding Coca Cola. In UK, the strengths include, highest market share possessed by any soft drink company, the biggest product line and length, a strong focus on society’s health as the company mentions clearly on their products, "’Big 8: energy, protein, carbohydrate, carbohydrate of which sugars, fat, saturated fat, fibre and sodium" (What our labels tell you). The customers are welcomed at anytime to inspect the company’s internal environment, the company has mentioned the free number ‘0800 227711’. A strong focus on fulfilling social responsibility as the company has associated itself with many important events such as sports etc. The weaknesses are limited for Coca Cola, The company has not got the full penetration in the market, there are many gaps in the society. The company is focusing on brand extension rather than the penetration of current brands. Obesity is getting common is Britain and company is not taking the issue in account. The different sales headquarters are not interlinked directly and they are having problems in internal communications, "We are currently developing new communications programmes to improve employee engagement and to ensure that they all understand our business priorities" (Key challenges in Britain). The opportunities for Coca Cola are, the obesity is getting common in Britain, Coca Cola can target that segment specifically and make it aware of the may Diet Coke that can help people understand the benefits of such drinks. The company can then cater each segment individually, such as kids who prefer sports should be targeted through advertisements using powerade, when every segment would be targeted, the outcome could be very profitable, "developing new, and hopefully successful, products is vital and, as Band says: Coca-Cola also needs to get the mix of products correct. that is the