Compare The Following Statements Regarding Relationship Marketing To Determine Which Is Most

Question

Compare the following statements regarding relationship marketing to determine which is most

accurate?

Relationship marketing is best described as the use of personal selling to persuade consumers to buy products.

Relationship marketing has waned as a viable strategy with the advent of the Internet.

Relationship marketing is most successful when firms focus on attracting, maintaining, and enhancing customer relationships.

Very few companies in today’s marketplace are engaged in relationship marketing.

Relationship marketing focuses on satisfying the needs of all the company stakeholders.

Marketing