Different Ads Have Different Appeals In Summary We Could Categorize Them Intorational


Different ads have different appeals, in summary we could categorize them into

  1. Rational

appeals: show the desired benefits such as function, quality, economy, etc.

  • Emotional appeals: use positive emotions such as love, pride, joy, and humor. (Be careful with negative emotions such as fear, guilt, and shame).
  • Moral appeals: directed at the sense of right and wrong.
  • Please answer the following two questions

    1) Please use youtube.com or the companies’ websites to find a real world ad clip for each appeal, and post their links here.

    2) For each clip, please evaluate the ad.