Future Management Challenges at Starbucks and Peet
According to reliable sources, Starbucks does not have any philosophical management styles. However, it does put a lot of emphasis on some strategies that make it flexible and different from its competitors. For instance, the company puts a strong sense of ownership on its staff. From the highest rank to the lowest level, every employee has the responsibility and dedication to carry the success of the company with a strong and encouraging context (Ford, Sturman, Heaton, 2011). In addition, Starbuck’s management style revolves around the belief that, everything concerning coffee matters. On the other hand, Peet’s coffee store practices an autocratic style of management whereby, leaders at the headquarters makes all the decisions while the subordinate staff implements them (Mottern, 2002). This is a very sharp fundamental philosophical difference between these two stores since analytical research and analysis describes Starbuck’s system of management as permissive.Launch and handling of products and servicesMore focus based on establishing how Starbucks and Peets launches and handles their products and services set forth that, both companies maintain database records in which they keep customers’ trends (Pride, Hughes, Kapoor, 2010). However, Starbucks is different from Peets and the rest of the competitors in that, it uses factors like business-to-business strategies of marketing to launch and handle products (Smith, 2007). It also incorporates considerable measures that comprise customer pinpoint and identification of early adopters where the company involves three main types of customers. They include program buyers, transaction buyers, and relationship buyers. In this case, Starbucks launches and handles its products through a chain of the network created by these types of customers. Other methods incorporate the use of the internet and massive television and radio advertisements. As in the case of Peet’s, this coffee store is unique from Starbucks as it uses sub elastic measures to launch and handle its products. First, it tests its marketing strategy then introduces the concept of marketing implementation (Mottern, 2002). Agreeably, it is hard to dash headlong to launch a product without first carrying market testing. After this stage, Peet’s uses its relations department to initiate campaign rollout aimed at launching a new product or service (Smith, 2007). Given these stages, this company finalizes its launching and handling process upon attaining concise market coverage whereby the product is already in the market and responding appropriately. Marketing of products and servicesAt Starbucks, there conventional marketing strategies that transformed one coffee store into thousands of coffee outlines globally and are still expanding. The secret ingredient towards this success accords marketing strategies employed by this company. First, this company applies a strategic marketing strategy called the third place. In this scenario, Starbucks creates a place that acts a go-between everyone at home or works (Ford, Sturman, Heaton, 2011).