Hi Tutor I Have A Question The Question Is ‘One Of The Debates In Crm Is Who Should Have The ‘Ownership’ Of The

Question

Hi Tutor, I have a question. The question is ‘One of the debates in CRM is who should have the ‘ownership’ of the

process. In many firms, IT professionals appear to be the ‘guardians’ of CRM’s secrets and intricacies as CRM involves information management and technological inputs. Who do you think should have the ownership of CRM and what implications does ownership has in terms of actions and behaviours of the stakeholder? Discuss. ‘. Please help me. Thank you!

Marketing