History of PepsiCo Company
The world leader in the salty snacks division having 40 percent of the market share in the world market and 56 percent in the US. The group has another division known as Tropicana Products which is the world leader in juice sales having a 41 percent share of the chilled juice market. In addition, they also have the Quaker food and each division has its own product line and its own international market. Globally with all their products and brands, the company PepsiCo generates more than $500 million in sales each year and 35 percent of its retail sales are from outside the US.Pepsi had commenced international sales in the 1950s but Coca-Cola (coke) continued to be global market leaders. The company underwent massive restructuring after Roger Enrico took over in the mid-1990s. The company started concentrating on unsaturated and emerging markets like India, China, Eastern Europe and Russia where Coke was not very aggressive. In these countries, PepsiCo started relying on bottling joint ventures and Pepsi-owned bottling operations. PepsiCo entered the sports drinks market when it acquired Quaker Oats in 2001. This company had the Gatorade brand which held 83.6 percent of the US retail market in sports drinks. This acquisition made PepsiCo the world leaders in the fast-growing noncarbonated beverage category. Soon the company had an entirely new management team and they became a formidable challenger to the arch-rival Coca-Cola. In April 2008, PepsiCo acquired the V Water, a vitamin water brand in the United Kingdom (MSN, 2008). The company is traded principally on the New York stock exchange and is also listed on the Chicago and Swiss stock exchange. The company has consistently paid cash dividends since the corporation was founded (company website).