How Corporate Social Responsibility Affects Consumer Behavior
The study by Fahlquist (2008) points out that those in industrialized countries are sufficiently knowledgeable about roles in related issues. These citizens chose to function in ways that contribute to issues or their corresponding solutions. In effect, individuals have now become more morally responsible in managing their environmental issues (Fahlquist, 2008). Since such obligation mostly relates to citizenship, it has assisted in accomplishing obligations supporting elements of citizenship. Consumer citizens often function beyond their interests as consumers and are responsible for long-term issues beyond themselves (Varney, 2002). The highlight of consumer responsibility is for citizens considering the impact of their purchasing choices, for themselves, but also the outside world. As corporations have been prompted to apply practices relating to CSR, consumers are also responsible for applying purchase votes to ensure favorable social results (Dickinson and Carsky, 2005). Consumers have specific stages of responsibility which they also express in terms of preferences in relation to socially favorable features or more extensive CSR qualities, thereby including new products and supporting new socially effective factors for production and consumption (Vogel, 2005).
Corporate actions which assess a company and their social and environmental actions which exceed legal and regulatory standards are usually based on a business case where consumer views and demands impact on corporate social responsibility and sustainability resources (Barnett, 2007). Still, findings from different studies are not consistent (Margolis, et.al., 2008). Moreover, reviews of such research relating to consumer impact imply how CSR influences consumer behavior (Bhattacharya and Sen, 2004).