Internet Banking in Malaysia and Singapore
The Companies that understand the benefits of introducing Internet based business techniques are transforming their business processes to Internet based business. This trend has also effected the process of traditional retailing through outlets. There has been a considerable research on the effects of online sale on traditional business methods and consumer behaviour for example (Sindhav and Balazs, 1999. Reardon, 2002). The main aim of the paper is to summarise what has been written so far about on line sale and its impact and to propose a methodological approach in order to conduct a research concerning the Impact of e-commerce security, and national environment on consumer adoption of Internet banking in Malaysia and Singapore.
The regression analyses suggested that consumer perceived non-repudiation, trust relative advantage Internet experience and banking needs are the most important factors that affect adoption in Malaysia. While Internet experience and banking needs were found to significantly affect Internet banking adoption in Singapore.
Last two decades have seen multi-fold progress in the use of Internet. (U.S. Department of Commerce, 2000. USIC and IITA, 2000). Nua Internet Surveys have reported an increment in the number of Internet users globally, statistics state the users are increased in all regions of the world from 171 million in 1999 to 304 million in March 2000, an increase of 78 percent (U.S. Department of Commerce, 2000. USIC and IITA, 2000). The accessibility of the consumers to different products and services has also been increased. In order to respond to the changing needs of the customers businesses are also applying new techniques to capture a vast market, (Ram et. al., 1999). The advent of Internet has also changed the way of undertaking business. With the increase in the number of users the companies find it cost effective and easy to reach a mass market through Internet as compare to the traditional methods of addressing the customers. Especially in the developed countries the role of Internet has become crucial in designing the business strategy of a company. On the other hand at the consumers side Internet has provide them with an array of products and choices available. The approach of business is also changed. (Zwass, 1996).
Through Internet the competition has also increased which put pressure on the manufactures to keep the prices low. Furthermore, the businesses, which are using on line selling approach, do not have to face the geographical constraints. a large no of customers can be addressed with undertaking a single effort (U.S. Department of Commerce, 1999). The advantages attached to the notion of Internet have made it the most important driving force of the business revolution. Like all the other Internet based business processes online shopping is gaining popularity among people due to its characteristics of easy access, 24 hours availability, current Information and price reduction. In the busy world of 21st century the tradition of on line shopping has become necessity. The increase in the importance has also given rise to different challenges, which need to be addressed in an effective manner. The researcher has identified different standards, which should be fulfilled by the businesses in order to respond