Marketing Channels And Distribution Are Critically Important To Ensuring Success Within Emerging Markets Indeed


Marketing channels and distribution are critically important to ensuring success within emerging markets. Indeed,

Tappin and Cave (2009: 35) assert that the best Western companies operating in emerging markets have learned to understand what their customers want and know how to develop reliable distribution channels that respond to the unique structural and geographical challenges of each market.

With regards to the above information critically discuss how organizations can deliver value within emerging markets.