Marketing Communications Plan and Press Release for Viejas

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In this essay, the researcher develops a marketing communication plan for the Viejas Outlet Center in order to increase visitor numbers to the center so that it can survive the current recessionary downturn. The marketing plan includes such strategies, which will play their role in creating awareness among the public about the facilities and entertainment provided by Viejas Outlet Center as well as the new stores’ opening. The creation of a marketing plan is very vital for any business enterprise because it helps to create the entire business plan which is like the route map of the business. The major goals and objectives regarding development of marketing plan include increase in market share, achievement of market dominance, gaining competitive edge over the rivals, seasonal promotions, market penetration, and creating awareness among the public about the facilities and entertainment provided by the outlet. The researcher of this essay prepares a well structured marketing plan, which will eliminate all flaws that exist in the existing marketing plans of Viejas Outlet Centre. Such modes of advertising will be used which will make every person aware of the new facilities and entertainment stuff provided by the centre. The researcher then concluds that in order to let the public know about the entertainment facilities to be provided by the Viejas Outlet Center, we will use different forms of media, such as, television, social websites, and radio regarding the openings of the new stores throughout the year.