Perfectsweatshirt Company Makes And Sells A High End Hoodie Sweatshirt Through An Online Website After A Recent

Question

PerfectSweatShirt Company makes and sells a high end hoodie sweatshirt through an online website. After a recent

order, Jane received a discount code she could give to a friend. She sent the code to her friend Amy and when Amy used the discount code, Jane received a five-dollar credit on a future purchase. PerfectSweatShirt is using a(n) ________.

product promotion activity

owned media system

viral management

referral program

advertising allowance

Marketing