Question 50 / 0 2 Pointswhich Of The Following Best Describes A Strategy Of
Question 50 / 0.2 points
Which of the following best describes a strategy of
When products are perceived to offer greater satisfaction and for which customers are, consequently, prepared to pay premium price.
When a company’s products or services offer features that are not offered by competitors’ offerings.
When a company has a widely recognized brand name.
When a company has a competency that distinguishes it from other companies in the same industry
Question 70 / 0.2 points
Which statement best captures the meaning of value proposition?
It is a sales pitch promotion designed to prompt an immediate purchase
It explains why the customer would choose the firm’s product over alternatives or no product at all
It is a comprehensive list of product features basically the same thing as an advertisement or a sales pitch
It is a marketing statement that tries to convince the customer to buy
Question 80 / 0.2 points
The Ajax company needs help developing a digital marketing strategy. They are looking to hire someone with good communication skills who is also familiar with Twitter, Facebook, and Google Ads. Paul is interested in the job but has never worked as a communications professional, and his experience with social media is for personal rather than business use. Max Weber would recommend that Ajax:
Offer the job to Paul
Follow a formal selection process.
Outsource the work to India.
Give the job to a family member instead of Paul.
Question 100 / 0.2 points
An organizations Mission is a statement of their overarching aspirations of what it hopes to achieve or become.
Question 160 / 0.2 points
CFI requires project managers to understand what is required, many analysts to coordinate their work, and testing to confirm that outcomes match the plan and what is needed. To coordinate and sequence the tasks, managers use the modern equivalent of:
Excel and Word
Large paper schedules
Question 180 / 0.2 points
Planning translates strategic plans into specific actions that need to be implemented by departments throughout the organization.
Question 200 / 0.2 points
Amir goes to industry conferences twice a year. The prepared speeches contain a few surprises, but the side conversations give him a read on what other firms are doing and perhaps the trade-offs that they see in the industry. Amir is engaged in: