Why Do You Think Oprah Winfrey Was Selected As A Partner For Weightwatcher’S Future? Was It Just Because She Has

Question

Why do you think Oprah Winfrey was selected as a partner for Weightwatcher’s future? Was it just because she has

struggled with weight her whole life? As a business entity herself, what do Oprah’s brand and Weightwatcher’s new objectives have in common?

Marketing