With Marketers Increasingly Adopting More And More Refined Market Segmentation Schemes Fueled By The Internet


With marketers increasingly adopting more and more refined market segmentation schemes – fueled by the Internet

and other customization efforts – some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market.

Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand. I need APA references