You Are Appointed As The Global Marketing Manager Of A Leading Fmcg Company From Malaysia You Have Been Given The

Question

You are appointed as the Global Marketing Manager of a Leading FMCG Company from Malaysia. You have been given the

task of selecting and analysing an ASEAN country that you plan to enter.

Prepare and share a Macro environmental analysis ie using the PESTEL of the selected country to show the challenges and opportunities of entering into that country

Marketing